Alon Laniado
Founder of FitMate Coach. Author of Focus on Fullness. I help people build eating habits that actually last — using data, not willpower.
Founder of FitMate Coach. Author of Focus on Fullness. I help people build eating habits that actually last — using data, not willpower.
I built FitMate Coach because I kept seeing the same problem: people know what they should eat, but they can't stick to it. Not because they lack discipline — because generic advice doesn't account for their real life.
FitMate pairs every member with a real coach, backed by AI that analyzes meal photos and tracks nutrition automatically. Your coach sees what you actually eat — not what you remember eating — and adjusts your plan based on real data.
Before FitMate, I spent years digging into what separates people who lose weight and keep it off from those who don't. I analyzed 50,000+ daily food logs and 200,000+ coaching conversations. The answer wasn't eating less. It was eating in a way that keeps you full.
That insight became my book, Focus on Fullness, and the foundation of everything we do at FitMate.
Most diets fail because they fight hunger instead of working with it. This book flips that script — showing you how to lose weight by eating foods that keep you genuinely satisfied.
"The most sustainable way to lose weight isn't to eat less — it's to eat in a way that keeps you full."
— Focus on FullnessNutrition Certificate
Certified Nutrition Coach (Pn1)
Certified Health & Wellness Coach
Certified Personal Trainer
An honest guide to deciding whether Ozempic, Mounjaro, or Zepbound is right for you — real pros and cons.
Evidence-based strategies: protein targets, strength training, balanced meals, and when medication helps.
Protein targets, meal timing, side effects, and data from 3,000+ tracked meals.
Why your protein needs change on GLP-1, and how to hit your targets when your appetite drops.
How to lose fat and preserve muscle while on GLP-1 medications.
What the research says about maintaining weight loss when you stop or reduce medication.
Up to 40% of weight lost can be muscle. Here's how to prevent that.
Your protein needs, muscle-loss risk, and meal strategy all shift with age. What to adjust in your 30s, 40s, 50s+.
GLP-1 still works after 50 — but muscle loss accelerates and protein needs rise. Here's what to do differently.
FitMate's AI analyzes every meal photo and your coach builds a plan around your actual data — not generic advice.
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