Pricing & Trial
$69 per month. This includes:
- Dedicated human coach
- Weekly coaching sessions (calls + text)
- Unlimited text support between sessions
- AI-powered meal logging and analysis
- Habit tracking and progress insights
For comparison, traditional 1-on-1 nutrition coaching typically costs $200-500+ per month.
Yes — 5 days free. Experience coaching before being charged. No credit card required to start. You'll be matched with a coach, have your first session, and get a feel for how it works.
No contracts. Pay month-to-month. Cancel anytime — your access continues until the end of your billing period.
How Coaching Works
Fitmate coaches are certified nutrition coaches and health professionals trained in behavior change. They're real humans (not AI) who specialize in sustainable weight loss.
You have one session per week, alternating between:
- Call sessions: 15-minute video or phone call
- Text sessions: Asynchronous back-and-forth messaging
Unlimited text messaging through the app. Message your coach anytime — they typically respond within a few hours on business days. Learn more →
Fitmate uses a habit-based approach focused on sustainable change rather than restriction. One small habit at a time. Learn about our method →
Yes. Contact support and we'll match you with someone else if needed.
Features & App
Your membership includes:
- Dedicated human coach
- Weekly coaching sessions (alternating calls and text)
- Unlimited text support between sessions
- AI-powered meal logging and analysis
- Habit tracking and progress insights
- Full access to the Fitmate app
Diet apps give you tools and leave you alone. Fitmate gives you a real human coach who reviews your progress, provides personalized feedback, and adapts your approach weekly.
Log meals by snapping a photo or typing a quick description. AI analyzes it instantly. Takes about 5 seconds per meal.
AI estimates are typically within 10-20% of actual values — accurate enough to spot patterns and guide improvements, but not intended for medical precision.
No. Fitmate uses a habit-based approach focused on food quality and satisfaction, not calorie counting. AI estimates nutrition for context, but you never need to track numbers yourself.
Is It Right For Me?
Designed for busy people. Quick logging, flexible sessions, coach adapts to your schedule. Learn more →
Yes. Compassionate approach focused on patterns and triggers. Note: This is coaching, not therapy. Learn more →
- Those wanting strict meal plans to follow
- Those needing medical nutrition therapy
- Those looking for quick fixes
- Those preferring fully self-directed approaches
Yes. Vegetarian, vegan, keto, gluten-free, allergies — tell your coach your needs.
Snacking & Nutrition
That's common—and usually a sign that meals aren't satisfying enough. Fitmate coaches help you build meals that keep you full, so the urge to over-snack naturally decreases. You don't need more willpower; you need meals that work.
No. Fitmate isn't about elimination. It's about adding high-protein options that support your goals. Most members find they naturally gravitate toward better snacks once they see how much better they feel—without giving up occasional treats.
The best protein snacks require zero preparation: Greek yogurt, cottage cheese, deli turkey, jerky. Open and eat. Your coach helps you identify grab-and-go options that fit your schedule. See the quick reference guide →
Not necessarily. Strategic snacking—1-2 high-protein snacks per day—can support weight loss by preventing overeating at meals and helping you hit protein targets. Mindless grazing is the problem, not snacking itself.
Your coach teaches you a simple 30-second label check: 10+ grams protein, ~200 calories, under 5 grams added sugar. Once you learn it, you can evaluate any snack anywhere—no app required. See how to read snack labels →
GLP-1 & Medication
Up to 40% of weight lost on GLP-1 can be muscle — but it's largely preventable with adequate protein (1.2-1.6g/kg) and strength training 2-3x per week. FitMate coaches monitor your protein intake and help you build habits that protect lean mass.
Undereating accelerates muscle loss, crashes metabolism, and sets up rebound weight gain. Most women need at least 1200 calories and men at least 1400, even on GLP-1. Your FitMate coach sets a personalized calorie floor and ensures you're eating enough of the right foods.
Yes — FitMate is specifically designed to complement GLP-1 medications like Ozempic, Wegovy, Mounjaro, and Zepbound. Your coach helps you optimize protein intake, prevent muscle loss, manage side effects through nutrition, and build the habits you'll need to maintain results long-term.
Most people regain two-thirds of lost weight within a year of stopping. But those who build high-protein habits, maintain strength training, and have ongoing accountability retain significantly more of their results. FitMate helps you build these habits before your last dose.
Account & Billing
Cancel through the app (Settings > Subscription) or email support@fitmatecoach.com. Access continues until end of billing period.
Yes. Pause for up to 30 days. Contact support.
Major credit/debit cards (Visa, Mastercard, Amex) via Stripe.
Email support@fitmatecoach.com for billing or technical issues. For coaching questions, message your coach in the app.